What are the Most Loved Korean Travel Destinations for Asians? Lotte World and Busan See Surging Popularity
The results of an analysis of popular activity bookings in Asia for the first half of 2026, recently released by the global travel platform Agoda, are drawing attention. In this survey, Lotte World Adventure, a representative theme park in Korea, ranked 5th in the overall Asian rankings, demonstrating the strength of Korean tourism.
Among foreign tourists visiting Korea, the popularity of the Busan region has increased significantly, alongside Seoul. In particular, experiential tourism products such as the 'Visit Busan Pass' and Haeundae's 'Spa Land' have climbed to the top of the booking lists, garnering significant interest.
These results reflect a recent travel trend where foreign tourists visiting Korea prefer activities they can experience and enjoy firsthand, rather than simply visiting famous landmarks. Busan, in particular, has established itself as an essential travel destination for foreigners, being evaluated as a city where one can enjoy diverse cultural experiences and relaxation at the same time.
Experts analyze that Korea's diverse range of activity products is playing a crucial role in increasing the satisfaction of foreign tourists. It is expected that as tourism products highlighting the unique characteristics of each region in Korea become more diverse, the influx of foreign tourists will continue to expand across the entire country.