Hotel apple mango bingsu prices rise again… entering the era of 130,000 won per bowl
In the summer season, luxury hotels introduce apple mango bingsu, one of their signature desserts. This year again, it has been found that the price of this dessert has gone up at several hotels. At some hotels, the price per bowl has reached 130,000 won, drawing attention.
According to the hotel industry, Signiel Seoul is selling apple mango bingsu at “The Lounge” on the 79th floor. The price of this product is known to be 130,000 won. Apple mango bingsu at luxury hotels is a representative seasonal item that attracts customers’ attention every summer.
Rising hotel food and beverage prices are not limited to bingsu. Recently, the hotel industry has continued a trend of consecutively raising the prices of various food and beverage items. The industry sees this phenomenon as also being related to the “small luxury” consumption trend, in which people seek special satisfaction at a relatively low cost.
Luxury hotels are emphasizing that they provide premium ingredients, service, and a spatial experience together. As a result, hotel bingsu has gone beyond being a simple dessert and has established itself as a representative premium product for the summer season. However, as prices continue to rise, the burden on consumers is also growing.
This summer as well, the hotel industry is expected to continue its seasonal marketing centered on apple mango bingsu. Meanwhile, consumers are expected to choose products by comparing both the higher prices and the experience offered by hotels.