Starbucks Korea Launches Campaign to Encourage Personal Cup Use in Jeju
Starbucks Korea has launched a new eco-friendly campaign in the Jeju region to protect the environment. This 'Dadaikseon (The More, The Better) Campaign' was designed to encourage customers to use personal cups instead of disposable ones.
As a region frequently visited by many tourists, Jeju is an area with high usage of disposable products. Through this campaign, Starbucks plans to provide various benefits to customers who use personal cups at stores in the Jeju region and raise awareness about environmental protection.
Recently, companies have been prioritizing ESG management, which considers environmental, social, and governance factors. Starbucks is also taking the lead in reducing plastic waste and creating a sustainable cafe culture through this campaign.
A Starbucks representative stated that they hope this campaign will serve as a small beginning to reducing the use of disposable products. Starbucks plans to continue expanding various activities to protect the environment nationwide.