Tendam crea un nuevo cargo de inteligencia artificial y nombra a Mónica Sala
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Tendam, the Spanish fashion company that manages brands such as Springfield, Cortefiel and Women'secret, has appointed Mónica Sala as its new Chief AI & Transformation Officer. This is a newly created position within the company.
In this role, Mónica Sala will be responsible for leading Tendam's artificial intelligence strategy. Her remit also includes the company's transformation, that is, changes to its processes and to the way it works in order to adapt to technology.
The creation of this position shows the importance that Spanish companies place on artificial intelligence. More and more companies in the fashion and retail sector are using these tools to improve their management, their relationship with customers and their internal organisation.
For the time being, the company has not disclosed in detail the specific projects that the new executive will develop. Over the coming months, Tendam will need to demonstrate how its new technology strategy is being implemented.
Sources: Business People España
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