Lucía Mateos joins the agency Ogilvy as new Business Director
The communication and advertising agency Ogilvy has recently announced the addition of Lucía Mateos to its management team in Spain. Mateos assumes the role of Business Director and will also lead the public relations area specializing in the healthcare sector (Healthcare PR).
This appointment is part of the company's growth strategy in the Spanish market. With her arrival, the agency seeks to strengthen its health division, an area that requires technical and specialized communication to connect with patients, medical professionals, and institutions in the sector.
Lucía Mateos has a solid professional background in the field of corporate communication and account management. Her previous experience will allow her to provide a strategic vision to improve the visibility and positioning of Ogilvy's clients in a sector as competitive as healthcare.
The incorporation of executive profiles of this level reflects the commitment of large agencies to reinforce their specialized departments. In the coming months, Mateos will be responsible for directing healthcare communication projects, ensuring that the agency's messages reach their target audience in Spain effectively.