Experience Tourism Contributes €12.29 Billion to Spain in 2025
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Experience tourism continues to gain ground in Spain. According to a report by the platform GetYourGuide, this type of travel generated an economic impact of €12.29 billion in the country during 2025. Experiences are activities such as guided tours, workshops, excursions, or cooking classes that tourists book before or during their trip.
The study shows that many visitors prefer to spend their money on specific activities and not only on accommodation or transport. This change in habits benefits small local businesses, tour guides, and artisans, who find in these activities an important source of income. In addition, experiences help spread tourism across different areas, and not only across the best-known cities.
The report also highlights that cities and regions with a greater offer of culture, gastronomy, and nature are the ones that benefit the most. Digital platforms have greatly facilitated the booking of these activities, especially among travelers from other countries who arrive in Spain looking for something different.
In conclusion, experience tourism is consolidating itself as an important part of Spain's tourism economy. The 2025 data confirm that travelers want to live unique moments during their holidays, and that this sector will remain relevant in the coming years.
Sources: Demócrata
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