Mar Fuentes assumes the presidency of FENEVAL to lead the vehicle rental sector

Published 2026-10-21

The National Business Federation of Vehicle Rental (FENEVAL) has announced a major change in its leadership. Mar Fuentes has been appointed as the new head of the organization, assuming leadership at a key moment for the mobility sector in Spain.

FENEVAL represents the majority of car rental companies in the country. This federation works closely with public administrations to improve transport regulation and promote more efficient mobility. The arrival of Fuentes seeks to strengthen the position of these companies in the face of new market challenges.

One of the main objectives of the new management will be to drive the transition toward more sustainable vehicles. The rental sector is under pressure to reduce its carbon emissions, and the federation intends to collaborate with the Government to facilitate the renewal of fleets toward electric and hybrid models.

In addition to sustainability, the organization will focus on improving the user experience and the digitalization of services. With the boom in tourism in Spain, rental companies must adapt to growing demand and the need for faster and simpler processes for customers.

This appointment marks the beginning of a new stage for FENEVAL. Mar Fuentes' experience will be fundamental in negotiating with authorities and ensuring that the sector remains an important engine for the Spanish economy and national tourism.

Sources: Business People España

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