Valencia Tourism promotes cycle tourism in the German market
The Generalitat Valenciana has launched a new tourism promotion campaign focused on cycle tourism. The main objective is to showcase the Ojos Negros Greenway and the routes of the Palancia Valley to the German public, one of the most important markets for the tourism sector in Spain.
This initiative was presented at a specialized fair in Germany, where Valencian representatives highlighted the advantages of traveling through the region by bicycle. The Ojos Negros Greenway is known for being the longest route in Spain, offering a safe and accessible path that connects inland areas with the Mediterranean coast.
Cycle tourism is a growing trend in Europe, especially among travelers who seek sustainable and healthy experiences. According to those in charge of the campaign, German tourists particularly value the combination of nature, historical heritage, and local gastronomy offered by the municipalities of the Palancia region.
In addition to promoting the routes, local authorities are working on improving infrastructure and services for cyclists. These actions are expected to attract a greater number of visitors throughout the year, thereby helping to combat tourism seasonality in the rural areas of the Valencian Community.
With this project, the region seeks to consolidate itself as a benchmark for active tourism in Southern Europe. The commitment to cycle tourism not only benefits the local economy but also promotes a more environmentally friendly model of travel.