Beatriz Dorado assumes leadership of the DOOH Subcommittee at IAB Spain
The association IAB Spain, a benchmark in the digital advertising and marketing sector in our country, has recently announced an important change in its internal structure. Beatriz Dorado has been chosen as the new leader of the DOOH (Digital Out of Home) Subcommittee, an area responsible for digital advertising in public spaces.
DOOH is a sector that has experienced very rapid growth in Spain over the last few years. Thanks to technology, advertising screens on streets, in shopping centers, and at transport stations are becoming increasingly interactive and efficient. The work of this subcommittee is fundamental to establishing the standards and best practices that guide companies in the sector.
Beatriz Dorado has extensive professional experience, and her appointment seeks to strengthen IAB Spain's role in the digital transformation of outdoor advertising. Her main objective will be to foster innovation and improve communication between the different players in the industry, ensuring that advertising campaigns are more attractive to citizens.
Dorado's selection reinforces IAB Spain's commitment to professionalizing this market, which is increasingly attracting advertisers interested in reaching their target audience outside the home. With this change, the association hopes to continue leading debates on the future of digital advertising in Spanish cities over the coming years.