Most Spaniards prefer speaking to a person when reporting a claim
Published
A new survey reveals that 70% of Spaniards want to speak with a real person when they have to report a claim to their insurance company. According to the data, many consumers prefer human contact in moments that are often stressful, such as a car accident, a theft or damage to the home.
The study shows that, although apps and automated chats are increasingly common, a large part of the population still distrusts these systems. Respondents explain that they want to feel that someone is listening to them and clearly explains the steps they need to follow. For many people, a direct conversation provides more reassurance than a form on a mobile phone screen.
This preference poses a challenge for insurers, which seek to reduce costs and speed up processes through technology. Companies will need to find a balance between digitalisation and personal attention in order to meet the expectations of their customers.
In conclusion, the survey confirms that, in Spain, the human factor remains very important in the insurance sector. Although technology is advancing, most customers still value direct contact when they need help in a difficult situation.
Sources: Business People España
More Spain news
- Warning about unlicensed online casinos in Spain: what risks they pose
- Ten years of the Victims of Crime Statute: the University of Valencia organises a conference to analyse its impact
- Making Science receives a €2.5 million loan to boost its international growth
- Making Science receives a €2.5 million loan to boost artificial intelligence
- Rayo Vallecano and Athletic Club face off in La Liga: live coverage and statistics
- Atlético de Madrid could sign Martín Zubimendi in January
- Spain wins four silvers and three bronzes at the Clio Sports
- Cucurella highlights Arda Güler as the Real Madrid player who goes most unnoticed