One in Three Spaniards Expects to Spend More on Beauty This Year
Published
According to a study published by IPMARK, 36.5% of Spaniards intend to increase their spending on beauty products and services. This figure shows that a significant portion of the population wants to devote more money to personal care, although the country's economy remains a concern for many families.
The analysis indicates that consumers generally prefer skincare products, perfumes, and hairdressing services. In addition, many people say they shop with greater care and compare prices before making a decision. Industry experts point out that interest in well-being and personal image continues to grow among adults and young people alike.
This behaviour has consequences for companies in the sector. Brands must adapt their offers to a public that seeks quality but also wants to keep its budget under control. For this reason, some companies are strengthening their promotions and online sales channels.
In short, the forecast for beauty spending reflects a positive trend for the Spanish market. However, growth will depend on the evolution of employment and purchasing power in the coming months.
Sources: IPMARK
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