Jesús Carrera takes over as president of IAB Spain
Published
Jesús Carrera has taken over as president of IAB Spain, the association that brings together companies in the digital advertising sector in Spain. With this change, the organisation begins a new stage at the helm of its activities in the Spanish advertising market.
IAB Spain is one of the leading organisations in the digital sector in the country. Its aim is to drive the growth of online advertising, promote good practices among companies, and represent the interests of its members before institutions and other market players. Digital advertising is now a very important part of the communications and marketing economy in Spain.
The arrival of a new president also presents an opportunity to define the association's priorities for the coming years. Among the issues that tend to occupy the sector are the protection of user data, the use of artificial intelligence in advertising, and the adaptation of companies to a technological environment that is changing rapidly.
The information available about this appointment is still limited. It is expected that, in the coming months, the new presidency will present its projects and explain how it intends to work with the association's members to strengthen the digital advertising ecosystem in Spain.
Sources: Anuncios.com
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