ChatGPT to introduce advertising in Spain starting next Monday
The popular artificial intelligence tool, ChatGPT, will begin showing ads to its users in Spain starting next Monday, August 24. This decision marks a significant shift in the business model of OpenAI, the company that created this technology, which until now had focused primarily on paid subscriptions and free, ad-free services.
According to official information, the ads will appear gradually on the platform. The company's goal is to find new revenue streams to cover the high operating costs required to maintain its language models. This strategy follows in the footsteps of other major digital platforms that have integrated advertising as a way to monetize their free services.
For users in Spain, this change means that the user experience could vary slightly. Although the company has not detailed exactly how the advertising will be integrated, it is expected that the ads will be relevant to the queries made by users. The company has assured that it will maintain its privacy policies, aiming to ensure that advertising does not negatively affect the quality of responses or the security of personal data.
This move is part of a global trend in the technology sector. As artificial intelligence becomes more common in our daily lives, companies are looking for ways to make these services sustainable in the long term. Experts will be watching closely to see how Spanish users react to this new phase of the most widely used digital tool of the moment.