Jesús Carrera returns to the presidency of IAB Spain
Published
The Prensa Ibérica executive Jesús Carrera is set to once again preside over IAB Spain, the association that brings together digital advertising companies in Spain. He replaces Carlos Sánchez Castillo in this role.
Carrera had already held the presidency of this organisation between 2023 and 2024. His return therefore means he will once again lead an entity he already knows well. IAB Spain is the Spanish branch of IAB, an international organisation that works to promote online advertising and sets standards for the sector.
The change comes at a time when digital advertising plays an increasingly important role in the Spanish economy. Media companies, agencies and brands use the internet to reach their customers, so the association's work is relevant to the entire sector.
The information available so far does not include details about Carrera's specific plans at the head of the association, nor the exact reasons for the handover. For this reason, it will be necessary to wait for new statements from the organisation to learn the priorities of its new stage.
Sources: infoperiodistas
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