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The 70:20:10 rule: when the urgent prevents us from thinking about the future of healthcare

Published 2026-10-29

The 70:20:10 rule: when the urgent prevents us from thinking about the future of healthcare | Integri News

A business management rule is now drawing the attention of the healthcare sector. It is known as the 70:20:10 rule and was popularised in the business world by Google during Eric Schmidt's time as chief executive. According to this model, around 70% of resources are devoted to routine and urgent tasks, 20% to improvements close to those tasks, and 10% to future projects.

The main idea of the rule is that organisations tend to spend most of their time and money solving immediate problems. This also happens in healthcare, where professionals must attend to many patients every day, manage waiting lists and respond to emergencies. For this reason, long-term projects, such as prevention or innovation, often end up in second place.

The article explains that this problem can have important consequences for the future of the healthcare system. If only the urgent is attended to, it is harder to prepare changes that could improve care in the coming years. Experts who analyse this issue point out that it is necessary to find a balance between the needs of the present and long-term planning.

In conclusion, the 70:20:10 rule offers a simple way of thinking about the distribution of resources. Although it was born in the technology sector, its application to healthcare invites reflection on how much space long-term planning has today compared with daily management.

Sources: Redacción médica

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