Iberdrola receives Gold at the 2026 Eficacia Awards for its Plan Súper Tranquilidad campaign
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The energy company Iberdrola has received a Gold award at the 2026 Eficacia Awards for its Plan Súper Tranquilidad campaign. The ceremony was held on 22 October at the Teatro Real in Madrid.
The Eficacia Awards recognise communication and advertising campaigns that achieve good results. In this case, the award highlights the way Iberdrola's campaign was designed, which was based on prior consumer research. That is, the company analysed the needs and concerns of its customers before creating the message.
Plan Súper Tranquilidad is the name of the award-winning initiative. With this recognition, the company demonstrates that studying its customers can be a useful tool for developing more effective campaigns that are closer to people.
In conclusion, Iberdrola has earned an important accolade in the advertising and marketing sector in Spain. The award confirms that a good understanding of the consumer can produce positive results in a company's communication.
Sources: GIRONANOTICIES.COM
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