Ogilvy Spain strengthens its management team with the appointment of Lucía Mateos
Advertising agency Ogilvy Spain recently announced the addition of Lucía Mateos to its management team. Mateos will hold the positions of Business Director and Head of Healthcare PR, thereby strengthening the company's presence in the health sector and strategic communication in Spain.
In her new role, Lucía Mateos will be responsible for managing public relations for healthcare clients. Her work will focus on an innovative model that seeks to combine advertising creativity with the rigor and seriousness required in the healthcare industry.
This appointment comes at a time of great importance for the medical communication sector in the country. Currently, pharmaceutical and wellness companies need new ways to connect with the public, always ensuring that information is clear, professional, and truthful for citizens.
With this decision, Ogilvy Spain is investing in specialized talent to offer better comprehensive services to its clients. Mateos' arrival will help strengthen the agency's position as a leader in healthcare communication within the Spanish market.