The success of OMODA and JAECOO: more than 25,000 vehicles registered in Spain in 2026
The Spanish automotive market has experienced a significant shift during 2026. The OMODA and JAECOO brands, belonging to the Chinese Chery group, have managed to consolidate their presence in our country by reaching the figure of 25,000 registrations. This data confirms the growing interest of Spanish drivers in new mobility options that combine technology and competitive prices.
The growth of these brands has been progressive since their arrival in Spain. The expansion strategy has allowed their models to become increasingly visible on national roads, competing directly with traditional manufacturers that have been operating in the European market for decades. The offering focuses mainly on SUV-type vehicles, a segment that remains the favorite among Spanish families.
One of the key factors for this success has been the network of dealerships and after-sales services that the brand has deployed throughout the territory. By offering extensive coverage, customers have gained confidence in the reliability of the vehicles and the availability of spare parts, a fundamental point for those looking for a new car for daily use.
The automotive sector in Spain is currently in a moment of transformation toward electrification and digitalization. In this context, the entry of new international manufacturers is forcing all brands to adjust their commercial strategies. The figure of 25,000 units is a reflection of how the Spanish consumer is open to new global mobility alternatives.
Looking to the future, the goal of OMODA and JAECOO is to maintain this sales pace and continue expanding their product catalog. The evolution of these brands will be a benchmark for analyzing how the map of the automotive sector in Spain changes over the coming years.