Lucía Mateos joins Ogilvy Spain to lead the healthcare division
The communication and advertising agency Ogilvy Spain has recently announced the addition of Lucía Mateos to its management team. The professional assumes the dual role of Business Director and Head of Healthcare PR, thereby reinforcing the company's strategic structure in the Spanish market.
In her new position, Mateos will be responsible for leading communication strategies focused on the healthcare sector. Her primary objective is to integrate advertising creativity with the scientific rigor necessary to manage projects within the health industry, an area that requires highly specialized technical expertise.
Mateos' arrival responds to the agency's desire to offer more comprehensive solutions to its clients. By combining her experience in business management with her knowledge of healthcare public relations, the company seeks to strengthen its position in a sector undergoing constant growth and digital transformation.
With this appointment, Ogilvy Spain is committed to expert talent to address the current challenges of corporate communication. The new director is expected to bring an innovative vision to better connect health sector brands with their audiences in Spain.