Ogilvy Spain strengthens its health division with a new executive appointment
The advertising and communications agency Ogilvy Spain has recently announced a strategic change in its internal structure. The company has brought on Lucía Mateos as the new Business Director and Head of Healthcare PR, with the goal of boosting its specialized area within the healthcare sector.
This appointment responds to the agency's intention to strengthen its presence in the field of health communication. The company seeks to offer more specialized services adapted to the current needs of clients operating in this highly specific and regulated sector in Spain.
Lucía Mateos has extensive professional experience in the public relations and corporate communications sector. In her new role, she will be responsible for leading communication strategies for health accounts, coordinating the teams in charge of managing brand reputation and visibility in this market.
With this decision, Ogilvy Spain reaffirms its commitment to the growth of its specialized services. The arrival of Mateos will allow the agency to face new challenges in a sector that, following the pandemic, has gained fundamental importance for both companies and Spanish society in general.