Lucía Mateos joins Ogilvy Spain as new Business and Health Director
The advertising and communications agency Ogilvy Spain has recently announced the addition of Lucía Mateos to its management team. The professional assumes the role of Business Director and Head of Healthcare PR, thereby strengthening the company's structure in the Spanish market.
Mateos has a consolidated track record in the communications and public relations sector. Her arrival at Ogilvy has the primary objective of boosting the health division, a sector that currently requires a very high level of technical and strategic specialization.
From her new position, Lucía Mateos will be responsible for leading business strategies and specialized health communication. Her experience will be fundamental in managing the accounts of clients operating in this field, ensuring that messages reach target audiences effectively.
This hire is part of Ogilvy Spain's growth strategy, which seeks to attract expert talent to maintain its competitive position in the advertising sector. The agency thus continues to commit to profiles with leadership capacity to face the challenges of the current market in Spain.