Spain launches international campaign to position itself as an accessible tourist destination

Published 2026-11-04

Turespaña, the Spanish government body responsible for promoting tourism, has launched a new international campaign called "España, un país para todos" ("Spain, a country for everyone"). The aim is to present the country as a tourist destination accessible to all people, including those with disabilities or reduced mobility.

The campaign will be carried out in several international markets considered key for Spanish tourism. With it, the body wants to strengthen Spain's image as a place prepared to welcome travellers with different needs, and not only as a destination for sun and beach or culture.

Accessible tourism is a growing sector. More and more travellers are looking for hotels, museums, transport and services that allow them to move with comfort and autonomy. For this reason, promoting this type of tourism is seen as an opportunity to increase the number of visitors and extend the tourist season.

The initiative is part of the sector's efforts to improve the country's tourism offer. According to the information available, the campaign seeks to publicise the accessible resources and services that Spain offers in different regions. In this way, travellers will be able to learn more about the options available before planning their trip.

In short, Spain wants to consolidate its position as one of the world's leading tourist destinations, placing emphasis on inclusion and accessibility. The campaign will begin to be disseminated in the coming months.

Sources: Demócrata

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