Marta Palencia takes over as head of the VML agency in Spain
The advertising sector in Spain is experiencing a significant change in its leadership. Renowned professional Marta Palencia has been appointed as the new director of the agency VML Spain, one of the most prominent companies in the national advertising market.
Palencia arrives at this position following a very solid professional career. For more than twenty years, she worked at the agency Sra. Rushmore, where she participated in highly successful campaigns and consolidated her reputation as one of the most influential executives in the creative sector in our country.
In her new role, Marta Palencia replaces Óscar Orellana, who previously held the position. This strategic move seeks to drive VML's growth in Spain and strengthen its position in the face of the new challenges of the current digital and advertising market.
Palencia's arrival is seen by experts as a key step for the agency. Her extensive experience in managing major brands and her creative vision will be fundamental to leading VML's teams in this new professional stage.
With this appointment, the agency reaffirms its commitment to local talent. The Spanish advertising sector continues to adapt to global trends, and the incorporation of profiles with as much experience as Palencia's is essential to maintain competitiveness in the market.