Carla Olano takes over as Head of Marketing and Business Development at in-Store Media in Spain
The company in-Store Media, which specializes in the retail media sector, has recently announced the addition of Carla Olano to its management team. Olano will hold the position of Head of Marketing & Business Development for the Spanish market, assuming responsibility for driving the company's strategic growth in the country.
With an extensive professional background in the marketing and business management sector, Carla Olano joins in-Store Media with the goal of strengthening the company's presence in the national market. Her previous experience in digital and consumer environments will be key to developing new business opportunities and improving brand visibility among its current and potential clients.
The company, which connects brands with shoppers at the physical and digital point of sale, seeks to consolidate its leadership position in Spain with this appointment. The integration of Olano is in line with the company's strategy of betting on specialized talent to face the challenges of a sector in constant technological evolution.
From her new position, Carla Olano will lead the teams in charge of marketing strategy and business expansion. Her management will focus on optimizing the advertising solutions offered by in-Store Media, adapting them to the changing needs of large retail chains and the brands operating in Spanish territory.
This move strengthens the organizational structure of in-Store Media, which continues to invest in human capital to maintain its competitiveness. It is expected that Olano's addition will bring a renewed vision and contribute significantly to the growth objectives that the organization has set for itself for the coming years in Spain.