Lucía Mateos joins Ogilvy Spain as new Business and Healthcare Director
The communication and advertising agency Ogilvy Spain has recently announced the addition of Lucía Mateos to its management team. She assumes the role of Business Director and Head of Healthcare PR, thereby strengthening the company's structure in the Spanish market.
With this appointment, Ogilvy Spain seeks to bolster its division specializing in the healthcare sector. Mateos' experience will be key to leading communication and public relations strategies aimed at clients in the health field, an area that requires technical and specialized management.
The arrival of Lucía Mateos is part of the agency's growth strategy in Spain, which focuses on attracting experienced talent to manage complex accounts. Her work will focus on overseeing business development and coordinating corporate and brand communication projects within the pharmaceutical and healthcare sectors.
This move reinforces Ogilvy's position as one of the benchmark agencies in the Spanish advertising sector. The company thus continues to adapt to the current needs of the market, where strategic communication in health has gained fundamental importance in recent years.