Artificial intelligence will make over 30% of purchases in Spain during Black Friday 2026

Published 2026-11-10

Artificial intelligence (AI) will play a very important role in Black Friday 2026 shopping in Spain. According to a forecast published by Computing BPS, more than 30% of purchases made during this event will be made with the help of AI systems.

Black Friday is one of the dates with the most purchases of the year in Spain. Traditionally, consumers compared prices in online stores and physical shops before deciding what to buy. Now, more and more people use digital tools that search for deals, compare products and help them choose. These tools can recommend items based on each person's tastes and purchase history.

This change may affect both consumers and businesses. For customers, AI can make it easier to find good prices in less time. For shops, it is important to adapt their websites and advertising campaigns to this new type of purchasing, because automated systems also need clear and accurate information about products.

The forecast shows that technology is already part of the daily life of many Spaniards, including when it comes to consuming. However, experts point out that users should always check offers and read the conditions carefully before buying, even when an automated tool recommends a product.

In conclusion, Black Friday 2026 could mark an important milestone in the relationship between Spanish consumers and artificial intelligence. If the forecast comes true, AI will not only help compare prices, but will directly take part in a significant share of the year's purchases.

Sources: Computing BPS

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