Artificial intelligence opens new markets for Spanish SMEs
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Artificial intelligence and digitalisation are changing the way small and medium-sized enterprises (SMEs) in Spain sell their products. According to a report published by El Periódico, representatives of Amazon and several small business owners have discussed this topic and the new opportunities offered by the digital world.
The main benefit of digitalisation is that it allows SMEs to reach new customers, even outside their usual area. A small shop no longer depends only on its neighbours or on passing customers from the street where it is located, because it can sell online to people in other cities or other countries. For many companies, this means an opportunity to grow without having to open more premises.
However, using these tools also requires preparation. Business owners need to understand digital platforms, manage orders effectively and understand how online advertising works. For this reason, experts consider training in digital skills important, especially for the smallest businesses, which have fewer resources.
In conclusion, artificial intelligence and digital commerce offer SMEs new paths to growth. The challenge for the coming years will be ensuring that all companies, including the smallest ones, are able to take advantage of these opportunities.
Sources: El Periódico
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