Eskilstuna couple reaches hundreds of thousands of followers with their own media platform
From an ordinary house in the Skiftinge district of Eskilstuna, couple Nazar Askar and Lina Siyawish run the media platform Swed24. The project has grown rapidly and today reaches about 300,000 Arabic-speaking people, both in Sweden and internationally.
Swed24 functions as a news channel where the couple reports on events and social issues in Arabic. By producing content from their home, they have created a platform that fills a need for people who want to access news in their native language while gaining insight into Swedish society.
Running a media platform from a private home requires a lot of work and planning. Nazar and Lina handle everything from research and interviews to technical production and publishing. Their success shows how digital technology makes it possible for individuals to create influential media channels without large editorial offices or headquarters.
The great interest in Swed24 shows that there is a demand for news reporting aimed at the Arabic-speaking population in Sweden. Through their work, the couple contributes to spreading information and increasing understanding of current topics among their followers.
The future for Swed24 looks bright as the couple continues to develop their content. Their journey from a house in Eskilstuna to reaching hundreds of thousands of people is a clear example of how the media industry is changing in a digitalized world.