Meta oo ka jawaabtay dhaleeceynta ku saabsan caafimaadka dhalinyarada iyo algorithms-ka
Published
Janne Elvelid, oo ah madaxa arrimaha bulshada ee Meta ee dalka Iswidhan, ayaa dhawaan ka hadlay dhaleeceynta ballaaran ee loo jeediyay aaladaha shirkadda. Meta, oo leh Facebook iyo Instagram iyo kuwo kale, ayaa muddo dheer lagu eedeynayay in algorithms-koodu ay gacan ka geystaan kordhinta kala qaybsanaanta bulshada iyo in aaladahani ay waxyeello u geysan karaan caafimaadka dhimirka ee isticmaaleyaasha da'da yar.
Wareysi uu bixiyay, Elvelid wuxuu ku nuuxnuuxsaday in himilada Meta ay tahay in adeegyadoodu ay saameyn togan ku yeeshaan isticmaaleyaasha. Wuxuu aaminsan yahay in shirkaddu ay si firfircoon uga shaqeyneyso sidii loo horumarin lahaa amniga loona yareyn lahaa faafinta waxyaabaha waxyeellada leh. In kasta oo ay taasi jirto, welwelka waalidiin badan iyo khubaro badan ayaa weli taagan, kuwaas oo ku doodaya in jawiga dhijitaalka ah uu inta badan dhiirigeliyo dabeecado si xun u saameyn kara dhalinyarada.
Ka doodista doorka algorithms-ku waa udub-dhexaadka doodda. Algorithms-ka waxaa loo qaabeeyey inay muujiyaan waxyaabaha soo jiidanaya isticmaalaha, laakiin dhaleeceeyayaashu waxay ku doodayaan in tani ay inta badan keento in dadku ay galaan waxa loogu yeero "xumbo-shaandheyn" (filter bubbles) halkaas oo ay ku arkaan oo kaliya fikrado la mid ah kuwa iyaga u gaarka ah. Tani waxay iyaduna keeni kartaa in jawiga bulshadu uu noqdo mid aad u kala qaybsan oo ay adkaato in la yeesho dood wax ku ool ah.
Meta ayaa horey u soo bandhigtay qalab dhowr ah si ay isticmaaleyaasha u siiso xakameyn dheeraad ah oo ku saabsan khibradooda, sida suurtagalnimada in la qariyo "gacmaha la saaray" (likes) iyo xaddidaadaha ku saabsan sida dadka waaweyn ay ula xiriiri karaan dadka aan qaan-gaarin. Elvelid wuxuu tilmaamay in shirkaddu ay sii wadi doonto horumarinta hawlahan si loo abuuro jawi ka ammaan badan.
Su'aasha ku saabsan sida warbaahinta bulshadu u saameyso bulshada iyo shakhsiga ayaa ah mid si joogto ah uga taagan dalka Iswidhan. Doodda ayaa la filayaa inay sii socoto mustaqbalka, maadaama sharci-dejiyeyaasha iyo shirkadaha tignoolajiyadu ay raadinayaan xalal lagu dheellitirayo xorriyadda dhijitaalka ah iyo baahida loo qabo in la ilaaliyo isticmaaleyaasha.
Sources: Sveriges Radio
More Sweden news
- More people in Sweden use AI, most trust its answers
- SMHI issues several yellow snow warnings for parts of Sweden
- Sweden's parliament votes on a change that could revoke citizenship
- Planned data center in Skellefteå could become Sweden's largest electricity user
- Vietnam and Sweden want to develop cooperation in more areas
- Swedish gaming industry thriving this year
- Binance targeted in coup attempt: Report points to security weaknesses
- Sweden drops in climate ranking – new record low