New expert for Swiss luxury watches: Dr. Frank Müller advises the company Haelixa
The Swiss technology sector is receiving prominent support from the watch industry. Dr. Frank Müller, an experienced manager with nearly 30 years of leadership experience in the luxury goods sector, is joining the advisory board of the company Haelixa. Müller is primarily known as the former CEO of the renowned watch brand Glashütte Original.
Haelixa is a Swiss company specializing in innovative technology for product marking. The firm uses DNA-based markers to unequivocally verify the authenticity and origin of high-quality products. This method aims to help effectively combat counterfeiting in the luxury industry.
The collaboration with Dr. Frank Müller is intended to accelerate the application of this technology in the luxury watch sector. As the industry worldwide struggles with product piracy, the demand for tamper-proof solutions is high. Müller brings his deep understanding of the needs of watch manufacturers to the company.
With this personnel decision, Haelixa underscores its ambition to further increase security in the supply chain for luxury goods. Müller's expertise is expected to help establish DNA authentication as the new standard in the Swiss watch industry.