Nestlé becomes partner of Swiss-Ski for three years
Published
The food group Nestlé has signed a sponsorship agreement with Swiss-Ski. The partnership is set to last three years. The companies announced this in a statement on Thursday.
As part of the collaboration, three Nestlé brands in particular will be promoted: Cailler, Thomy and Nescafé. Cailler is a well-known Swiss chocolate brand. Thomy is best known for mustard and mayonnaise, and Nescafé is a coffee that many people in Switzerland drink.
Swiss-Ski is the umbrella organisation for Swiss skiing. The association is responsible for promoting skiing in Switzerland and supports athletes at the national level. With the agreement, the association gains an important financial partner for the coming years.
Nestlé is an internationally active company headquartered in Vevey in the canton of Vaud. Sponsorship agreements like this one are common in Swiss sport. Details of the financial scope of the agreement were initially not disclosed in the statement.
Sources: MarketScreener Schweiz
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