Ipsos Switzerland discusses the future of market research in the age of AI
The market research company Ipsos Switzerland is hosting an exclusive event to analyze the challenges of the modern business world. Under the title "Ipsos Switzerland at 20: Towards Augmented Impact," the company is celebrating its twentieth anniversary while looking ahead to the future of the industry.
At the heart of the event is the question of how companies can remain successful in a time of uncertainty. The global economy is in a constant state of change, and new technologies such as Artificial Intelligence (AI) are transforming the way data is collected and interpreted.
Experts and guests will jointly examine which strategies are necessary to survive in this dynamic environment. In particular, the focus will be on how AI-supported analytics can create genuine added value for Swiss companies to make more precise decisions.
The event offers a platform for exchange between professionals from various economic sectors. The goal is to develop practical solutions to actively shape digital transformation and secure long-term competitiveness.
With this event, Ipsos underscores its role as a key player in the Swiss research landscape. The discussions are intended to help participants better understand the complex developments of the coming years and to purposefully leverage the opportunities offered by technological innovations.