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Artificial Intelligence: How the Swiss Insurance Industry is Changing

2026-07-29

Artificial Intelligence: How the Swiss Insurance Industry is Changing

The use of Artificial Intelligence (AI) is fundamentally changing the working world in Switzerland. The insurance industry, in particular, is facing a major transformation. According to a new analysis by Deloitte, it is crucial for companies not only to invest in new technology but also to develop a clear strategic vision in order to successfully shape this change.

Many Swiss insurers are already experimenting with AI applications. These help to automate processes and make customer service more efficient. However, experts emphasize that technology alone is not enough. Sustainable success requires a corporate culture that is open to change and in which employees are specifically trained.

A central point of the study is data quality. Insurance companies possess large amounts of information. If this data is processed correctly and securely, AI can help to better assess risks and create individual offers for customers. In doing so, however, strict data protection regulations, which are of high importance in Switzerland, must be adhered to.

The challenge for the industry lies in the balance between innovation and security. Insurers must modernize their digital systems without losing the trust of their customers. Strategic planning helps to set the right priorities and implement the AI transformation step by step.

In summary, the integration of AI for Swiss insurers is not a short-term trend, but a long-term necessity. Companies that strategically plan for technological change will be more competitive in the future and will be able to offer their customers better service.

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