Gamification: Why Swiss companies are focusing on playful customer loyalty
More and more companies in Switzerland are relying on so-called "gamification" to build long-term customer loyalty. In this process, playful elements are integrated into the everyday lives of consumers to make shopping or using services more attractive. This trend is currently changing the way brands communicate with their target audience.
According to a recent study by the provider "hello again," this strategy is already widespread in Switzerland. The figures show that 51 percent of Swiss companies now use playful loyalty offers. These offers range from digital point systems to interactive challenges in apps where customers can collect rewards.
The success of this method lies in psychology: people are more motivated by playful incentives than by traditional advertising. When customers are rewarded for their loyalty in a playful way, the probability that they will open a company's app more frequently or use the service again increases. For Swiss firms, this is an important tool for asserting themselves in a highly competitive market.
The development shows that the digitalization of retail in Switzerland is steadily progressing. While simple paper stamp cards used to be common, companies today rely on complex digital systems. It remains to be seen how these playful offers will continue to evolve in the future to keep customers enthusiastic in the long term.