ChatGPT in Switzerland: German Sources Often Ahead of Swiss Portals
Published
A new analysis by the company Ahrefs shows which websites the AI assistant ChatGPT cites as sources in Switzerland. The result surprises many: German websites are frequently cited more often than offerings from Switzerland.
The example of the dictionary Duden is particularly striking. According to the analysis, it is clearly mentioned more often than the Swiss broadcaster SRF. Other domestic portals, too, are reportedly often unable to outperform sites from Germany. For users in Switzerland, this means that ChatGPT's answers are sometimes based on information that does not originate from their own country.
Why certain websites are cited more often than others is not explained in detail in the summary. What is certain is that ChatGPT draws on sources on the internet when formulating its answers and in some cases names them directly. Which pages are taken into account can therefore influence which information users receive.
The results show how important it is for Swiss media and organisations to be visible in the digital space. Anyone who wants to inform themselves about a topic should therefore also check the origin of the sources that an AI application cites.
Sources: www.markt-kom.com
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