New expert for the Swiss watch industry: Hanspeter Pieth joins Haelixa
The Swiss watch and jewelry industry is increasingly relying on new technologies to guarantee the authenticity of its products. Hanspeter Pieth, a well-known figure in the industry, is joining the advisory board of Haelixa. The company specializes in DNA-based authentication technologies designed to help combat counterfeiting in the luxury goods industry more effectively.
Hanspeter Pieth brings an impressive 30-plus years of experience to the advisory board. Among other roles, he served as CEO of Beyer Chronometrie AG, the oldest watch retailer in the world, based in Zurich. Through his long-standing leadership position, he is intimately familiar with the high quality standards and challenges of the Swiss market.
The collaboration between Pieth and Haelixa aims to further increase the security of luxury watches and jewelry. Haelixa's technology uses an invisible DNA marker that can be applied directly to the product. This allows manufacturers and retailers to unequivocally verify the origin and authenticity of an item.
For the Swiss watch industry, protection against product piracy is a central issue. Experts believe that Hanspeter Pieth's expertise will help increase the acceptance of this new security solution among renowned Swiss watch brands. In doing so, Switzerland once again underscores its role as a pioneer in combining traditional craftsmanship with modern technology.