Zürich Tourism presents new brand strategy
Published
The organization Zürich Tourism has announced a comprehensive realignment of its brand strategy. The goal is to position the city of Zurich even more strongly as an attractive destination for both international and domestic guests. At the heart of this is a new visual and strategic design, centered around the slogan "Enjoy Zürich, Switzerland."
In developing the new brand identity, Zürich Tourism is working closely with Studio Marcus Kraft. The experts are assisting the tourism organization in defining the brand in a more modern and clear way. The focus is on making the city's identity as a travel destination better known worldwide and specifically targeting travelers.
The new strategy is intended not only to strengthen the city's image but also to promote tourism development in the long term. By adding "Switzerland" to the new slogan, the national connection is also emphasized, which is particularly important for guests from abroad. This is meant to highlight Zurich as part of a high-quality Swiss travel experience.
Those responsible hope that the new design will help solidify Zurich as a dynamic and welcoming destination. Over the coming months, the new design will be gradually introduced across various advertising campaigns and digital platforms. With this, Zürich Tourism is taking an important step to remain attractive in the international competition between cities.
Sources: www.markt-kom.com
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