Ipsos Switzerland discusses the future of market research in the age of AI
The market research company Ipsos Switzerland is hosting an exclusive event to analyze the challenges of the modern business world. Under the title "Ipsos Switzerland at 20: Towards Augmented Impact," the company is celebrating its twentieth anniversary while looking toward the future of the industry.
The focus of the event is the question of how companies can remain successful in a time of uncertainty. The global economy is in a state of constant change, characterized by rapid technological advancements and global shifts. The role of Artificial Intelligence (AI) plays a particularly central role in this.
Experts and invited guests will discuss how AI technologies are transforming market research and what new opportunities this creates for Swiss companies. The goal of the meeting is to develop strategies for making informed decisions and creating genuine added value despite complex framework conditions.
The event marks an important milestone for Ipsos in Switzerland. For two decades, the company has been supporting clients in better understanding market changes. With this event, Ipsos aims to further promote dialogue regarding digital transformation and the future direction of the industry.