Ipsos Switzerland discusses the future of market research in the age of AI
The market research company Ipsos Switzerland is hosting an exclusive event to shed light on the challenges and opportunities of the current era. The focus of the event is the question of how companies can remain successful in an age of uncertainty and constant change.
A central theme of the event is the influence of Artificial Intelligence (AI) on the economy and society. Experts will analyze how new technologies are changing the way we process information and make strategic decisions.
The meeting, titled "Ipsos Switzerland at 20: Towards Augmented Impact," provides a platform for exchange between professionals. The goal is to find ways to create genuine added value for clients and society despite rapid technological development.
The event is aimed at decision-makers who want to understand how they can hold their own in a complex market environment. By combining human expertise with digital tools, an "augmented impact" is to be achieved.
With this event, Ipsos marks an important milestone in its Swiss corporate history. The discussions are intended to help participants better understand the complex changes in the modern working world and actively help shape them.