New look for SwissHoldings: Business association presents a modern image
The Swiss business association SwissHoldings has given itself a new face. As the organization announced, its entire brand identity has been comprehensively revised to make the association's image more modern and clear.
The renowned studio Thom Pfister was responsible for the redesign. The agency not only developed a new logo but also completely redesigned the entire visual language and the association's official website.
A special feature of the new design is the integration of the Swiss cross into the typography. With this, the association aims to emphasize its close connection to Switzerland as a business location while maintaining a professional, business-oriented appearance.
SwissHoldings represents the interests of numerous internationally active Swiss industrial and service companies. With the new brand identity, the association aims to strengthen its communication in an increasingly digital business world and be more present for its members and the public.
The new website is now online and offers visitors an insight into the revised visual identity. In doing so, the association is sending a clear signal for modern corporate governance and a contemporary public image.