Regional wines from the Zurich Unterland soon to be served above the clouds
Passengers of the airline SWISS can look forward to a special treat: in the future, selected wines from the Zurich Unterland will be served on flights. The cooperation between the airline and local winemakers aims to bring the diversity of Swiss viticulture closer to an international audience.
The wines come from various wineries in the region that are known for their high quality. With this, SWISS is continuing its strategy of increasingly focusing on regional products for its onboard catering. The goal is to offer guests an authentic Swiss experience even before they reach their destination.
For the winemakers from the Zurich Unterland, this partnership represents a significant opportunity. Through their presence on the national airline's aircraft, the regional products receive a global stage. This not only strengthens the local economy but also promotes the profile of smaller wine-growing businesses beyond the cantonal borders.
The selection of the wines was carried out in close cooperation with experts to ensure that the drops are also convincing in terms of taste in the special environment of an aircraft. Guests can look forward to a selection that includes both white and red wines and reflects the typical characteristics of the Zurich wine-growing region.
Exactly when the wines will be available in the various service classes will be announced in the coming weeks. This initiative underscores SWISS's commitment to supporting Swiss gastronomy and providing travelers with an exclusive insight into the culinary diversity of the country.