Lidl Switzerland and WWF launch joint campaign for sustainable enjoyment
Lidl Switzerland has announced a new national campaign focusing on conscious nutrition. The initiative will take place from October 12 to November 8, 2026, and is being carried out in collaboration with WWF Switzerland.
The goal of the campaign is to show consumers that sustainable nutrition does not have to mean going without. Instead, the focus is on the conscious enjoyment of food products that have been produced with ecological considerations in mind.
Through this partnership with the WWF, the retailer aims to draw attention to the importance of environmentally friendly production methods. During the campaign period, customers are to be encouraged to pay closer attention to sustainable products when shopping.
The campaign will be implemented in all branches throughout Switzerland. It is intended to contribute to raising awareness of the origin and ecological impact of daily food choices.
With this initiative, Lidl Switzerland is setting an example for more sustainability in everyday life. Interested customers can find out more about the various offers and the background of the collaboration directly in the branches over the coming weeks.