Nestlé becomes official partner of Swiss-Ski
Published
The food company Nestlé is supporting the Swiss Ski Association Swiss-Ski from this season onwards. The partnership is set to run for three years and was officially announced recently. Nestlé is thereby becoming the association's official partner.
The collaboration will be implemented primarily through well-known Swiss brands of the company, including CAILLER, a chocolate brand with a long tradition. The aim of the partnership is to make Swiss skiing more visible and to support the national teams. More detailed information on the financial terms was not provided in the announcement.
Swiss-Ski is the umbrella organisation of Swiss skiing and represents athletes in the disciplines of Alpine, Nordic, Freestyle and Snowboard. For the association, the new partner is an important source of support, especially at a time when sponsorship plays a major role in elite sport.
For fans, the partnership primarily means that the Nestlé brand will be visible at many of the association's competitions and events over the coming three years. Whether and how this will affect the athletes' results remains to be seen.
Sources: Nestlé Schweiz
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