Roger Federer ends partnership with Switzerland Tourism
Following a long and successful partnership, there is a change for Swiss tourism: Roger Federer will no longer serve as an official ambassador for the country. The collaboration between the tennis legend and Switzerland Tourism is coming to an end after several years in which Federer promoted holidays in Switzerland worldwide.
In recent years, Federer was the face of numerous advertising campaigns. His humorous short films, in which he appeared alongside Hollywood stars such as Robert De Niro and Anne Hathaway, became particularly well-known. These clips reached an audience of millions and helped to make Switzerland more internationally recognized as an attractive travel destination.
Switzerland Tourism looks back on this time positively. The campaigns featuring the athlete are considered some of the most successful in the organization's history. Thanks to his global fame, Federer was able to inspire people all over the world to visit the Swiss mountains, cities, and landscapes.
Although the active partnership is now ending, the influence of these promotional clips remains. Many of the videos produced are still available online and serve as a reminder of an era in which one of the most famous Swiss athletes represented his home country on the global stage. Who will take on the role of tourism ambassador in the future is not yet known.