Rasmee Isan Soul urges the government to urgently address the issue of AI-generated deepfakes
Rasmee Isan Soul, a renowned artist, has called on government agencies and social media platforms to urgently revise laws and preventive measures after she became a victim of unauthorized use of her image and voice through AI technology.
This incident occurred when malicious actors used artificial intelligence technology to create fake videos, mimicking the artist's face and voice to advertise products or services with which she was not involved. This has caused public misunderstanding and significantly impacted the artist's reputation.
The artist emphasized that AI technology is currently developing rapidly, making forgery easier and more convincing. Without strict laws or effective monitoring systems from various platforms, consumers could more easily fall victim to scams.
At present, relevant agencies are considering approaches to deal with this new form of cybercrime in order to protect individual rights and prevent the misuse of technology, which is a critical issue currently receiving significant attention in Thai society.
This incident serves as an important lesson for all social media users to increase caution when consuming information and to verify its accuracy before deciding to purchase products or trusting information appearing online, in order to prevent potential harm caused by the misuse of technology.