PALIT Aims to Lead Thailand's Graphics Card Market, Targeting AI PCs with 5,000 Baht Promotion
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PALIT, a graphics card brand, plans to become the market leader for graphics cards in Thailand. The company is investing a large marketing budget to drive this plan, with a focus on expanding into computers with artificial intelligence, or AI PCs, which are becoming increasingly popular at present.
In this marketing campaign, PALIT has brought in an anime character named RITONA as its brand representative to attract the interest of younger users and computer gaming enthusiasts. In addition, the company offers a trade-in program, known as a "proturn," which helps customers reduce prices by up to 5,000 baht.
PALIT will present this promotion at Thailand Game Show 2026, a major gaming and technology event that attracts large numbers of visitors every year. Taking part in this event gives consumers the opportunity to see actual products and receive information directly from the company, which may help make the competition in Thailand's graphics card market more lively.
Sources: bangkokbiznews
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