Krungsri Bank wins international award for marketing campaign reaching over 21 million Thais

Published 2026-10-16

Bank of Ayudhya (BAY) has achieved a significant international milestone after receiving the "Marketing & Brand Initiative of the Year – Thailand" award, which is presented to organizations with creative and outstanding marketing and branding initiatives in Thailand.

This success stems from a marketing campaign in which the bank focused on communicating with customers effectively, reaching more than 21 million people nationwide—a figure that reflects the success of reaching a broad target audience.

In addition to reaching a large number of people, the campaign generated 2.2 million engagements, demonstrating that the bank's content and communication received significant interest and positive feedback from consumers in the digital age.

The bank stated that the key to this success was transforming brand awareness into tangible actions, which helped customers access financial services more easily and conveniently, in line with the established goals.

This award is not only a source of pride for Krungsri Bank but also serves as a testament to the marketing standards of Thai organizations that have gained recognition on the international stage.

Sources: มิติหุ้น

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