BioActive Targets 20% Growth, Aiming to Expand Thai Supplement Market Globally
BioActive, a leading Thai manufacturer and distributor of dietary supplements, has announced its key operational plans for this year, setting a business growth target of 20% following consistent sales success in the domestic market.
The company's key strategy is to strengthen the BioActive brand through the development of quality products that meet the needs of modern consumers who are increasingly health-conscious, which has given the company confidence in its set financial goals.
In addition to domestic sales, the company has also laid out a new strategic plan as a key piece of the puzzle for expanding the business into the global market, focusing on establishing product standards that are internationally recognized to increase competitiveness and create sustainable growth in the future.
This move marks a significant step for the Thai dietary supplement industry as it attempts to elevate production standards to overcome previous limitations and move toward becoming a full-fledged player in the global market. It remains to be seen whether this plan will help drive sales to meet the set targets.