Department of Thai Traditional and Alternative Medicine promotes 'Thai Food, Good Health' concept to elevate Thai cuisine in the global health market
The Department of Thai Traditional and Alternative Medicine is moving forward to elevate the Thai food industry to international recognition, focusing on promoting Thai cuisine as health food under the 'Thai Food, Good Health' concept to meet the needs of health-conscious consumers worldwide.
This initiative has a key objective to push Thai food into the global wellness market fully. It will highlight the unique strengths of Thai ingredients and herbs that possess high nutritional value, which are distinct and different from the cuisines of other nations.
The Department of Thai Traditional and Alternative Medicine is preparing to showcase this concept at the Global Wellness Summit 2026, which will be held in Thailand, to demonstrate the potential of Thai food as truly health-friendly and beneficial to the body.
This move is considered a significant step in creating economic opportunities for Thailand by leveraging the strengths of food and herbs to create added value, aiming to attract tourists and entrepreneurs from around the world to take more interest in Thailand's wellness industry.
In summary, promoting 'Thai Food, Good Health' is not only a way to support Thai food culture but also an effort to elevate the standards of Thai cuisine to be recognized as global health food, which will have a positive impact on the country's economy and image in the long term.