Thailand Debuts Thailand Pavilion at SWITCH 2026 to Propel Startups Toward ASEAN Leadership
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Thailand will debut the Thailand Pavilion for the first time at SWITCH 2026, as part of a strategy to support Thai startups in growing and rising to become leaders in the ASEAN region.
This strategy focuses on developing startups at the Application Layer, the part of the digital business closest to users, such as applications, online services, and software that people use in their daily lives. Emphasizing this layer means Thailand aims to create high-quality digital services that can compete with operators from other countries.
Hosting the event in the form of a Pavilion gives Thai startups a space to showcase their products and services to attendees from many countries, which may open opportunities to find new business partners, investors, and customers, both domestic and international.
However, the information currently available does not yet specify further details, such as the list of participating startups, the number of companies that will exhibit, or long-term support plans. Those interested are encouraged to follow news from the relevant agencies for more complete information later.
Sources: thestandard.co
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